The Pacific Northwest has one of the highest concentrations of Multiple Sclerosis. There is not much that is known about this disease, therefore an advertising campaign was created to inform and produce awareness to the area. The target audience was 20-30 year olds who would most likely get diagnosed with MS. The concept of the campaign was to emphasize the letters “MS” in the symptoms of the disease. Specific colors were used to make the “MS” stand out in each advertisement so that it would captivate the reader to want to know more information. The project consisted of a guerrilla ad, magazine spread, an urban ad, and social media pop-ups.